How to Sell without Selling Using 5 Feminine Business Principles by Sage Lavine, Women Rocking Business

Did you know that women get paid $.79 cents for every dollar a man earns?

That means if a man earns $65,000 annually, a woman in the same role earns only $52,000. If a man earns $100,000, a woman in a similar position only earns $80,000.

The pay gap is a big issue.

The solution? Start your own business.

Women are now starting businesses 1.5 times faster than men. Becoming an entrepreneur is one of the best ways to close the pay gap and get paid what you’re worth.

Women are rising up all around the world to claim their value. We also want the freedoms that come with having our own businesses: setting our own schedule so we can work from home and be there for our kids; replacing a crazy commute with a walk down the hall to our home office; and being the visionary who calls the shots.

Women are not victims any longer to the pay gap. We have the opportunity right now to start businesses that are financially successful and an expression of our passions and our purpose.

I went from being a schoolteacher in Iowa to build a million dollar company. I know it can be a scary and exciting leap. And it is one worth making.

One of the biggest challenges most women face in building their own business is selling their services. When I first started my business, I hated selling. I almost threw up before my first enrollment conversation. Yet I quickly realized that in order to be successful, I had to find a way to embrace sales. I had to get over my judgments about “selling” in order to earn the income and make the impact I desired.

I trained with amazing leaders and adapted all that I learned to create an approach to sales that works, and is based on feminine principles. I’ve now earned millions of dollars and reached over 100,000 conscious women , entrepreneurs,using my 5 Principles of Feminine Business.

And this is exactly the passion I spoke of with my favorite publisher, Hayhouse, when I approached them about publishing my book. “Women Rocking Business” which recently came out and became a #1 best-seller in a matter of days, because the book is standing for something bigger than money, success, or feeding a bigger, better, faster stronger entrepreneurial culture.

If you’re thinking of starting a business, or already have, and you hate sales, too, these are for you. I believe these principles will make all the difference in your ability to change your mindset about sales and fall so deeply in love with marketing that you’ll become a feminine sales ninja!

 Feminine Business Principle #1: Honesty Sells

The absolute secret to becoming effective and authentic at selling is to be honest and up front. If you’re already in business for yourself, or you’re about to be, acknowledge that you are a professional. You have products and services for sale. There’s nothing wrong with this, so tell the truth about it.

Potential customers don’t get offended because you have something for sale. They get offended if you’re pushy or unclear. If you’re unsure of yourself, your potential customer could lose trust in you. Minimizing yourself and your services doesn’t help. Your potential clients want to know that you believe in your product and that you think it’s great. They’ll respond when you’re honest, straightforward, and confident.

Feminine Business Principle #2: Sales is About Service

 Conscious selling is an energy exchange between two people who trust each other’s inherent goodness. When you approach sales as a service, you can bypass the slimy salesperson story. So, anytime you’re preparing to share what you do with someone at a party or BBQ, or when you’re stepping into a selling conversation or putting together your marketing materials, ask yourself, “How can I be of the highest service to the people on the receiving end of what I’m creating?”

Feminine Business Principle #3: To Ignore Urgency is to Serve Fewer People and to Sell Less

 As women, we don’t want to force or push people into anything, and we know that as consumers, we don’t like having time constraints when making a big financial decision. Yet, how many times have you made a buying decision because there was a deadline, discount, or special of some sort? We’ve all bought because of special incentives; human nature is simply programmed that way.

If the incentive hadn’t been there, you might not have bought at all. That’s because none of us like to change or evolve. We’re more comfortable with what’s familiar. And when we invest a large amount of money in something, it’s a big change that takes us out of our comfort zone.

If you want to grow a successful business, you need to embrace urgency. Remember: That isn’t the same thing as stress or pressure. It’s simply an incentive to try something new.

Feminine Business Principle #4: Selling Can Be a Sacred Form of Self-Expression

 Selling really can be an art form and an opportunity for you to put your creativity into your marketing materials in a nourishing and joyful way. It’s your chance to design, choosing colors, fonts, and graphics. Make it fun, and make your marketing a reflection of your soul.

Whether you work with a photographer to create great images of your products or infuse your materials with your favorite inspirational quotes, selling can be a sacred form of sharing more of who we are with the world.

Feminine Business Principle #5: “Conscious Saleswomen” are Deeply Present

 A conscious saleswoman is intuitive and committed to her clients/customers. She’s in it for the right reasons, and her customers perceive her level of integrity. It makes them want to buy from her and refer other people to her.

The conscious saleswoman takes the time to get to know her customers, ask them questions, and find out what they truly want—in their words—so that she can serve them better. Remember, it’s essential that you offer what your customers really need, not what you think they need.

According to Harvard Business Review, “women now drive the world economy.” Simply put, we are the economic engine of the planet.

Remember that when we buy something, we do it to improve our lives or create some kind of change, whether it’s the organic herbal shampoo that makes our hair feel and look amazing or a coaching program that helps us finally turn around those niggling bad money habits and grow our wealth. When we sell something of value, it’s an opportunity to improve the lives of our clients/customers.

You can think of it this way: To hold back on selling your own services or products is a selfish act. To sell is to change lives. And you are here not only to close the pay gap, but to change lives, including your own.


SPECIAL NOTE: As a participant in the Women In The Cloud Conference, you are invited to join Sage for her Women Rocking Business LIVE Event, March 19th – 21st, in an ocean view conference hall in Santa Cruz, CA. She’s opening up 50 full scholarship seats for you.

During this 3-Day Live Event you will:

  • Master the Art of Enrollment
  • Turn 50% of your conversations with potential clients into paying clients
  • Learn Sage’s system for Authentic Sales the Women’s Way, so you can always enroll the clients you want and fill group programs
  • Discover 3 “Done-for-you” Launch Plans to Build your Business
  • Discover the Formula for Financial Feminine Freedom
  • Work 12 Days a Month or Less making $6-7 Figures doing what you LOVE!

>> Go here for details and to claim your spot.

Credit : Sage Lavine,

Clearing The Path For Female Entrepreneurs By Gavriella Schuster

I look forward to joining the Women in Cloud community on Saturday, Jan 26th, where female entrepreneurs from many facets of the tech industry are coming together to invest in themselves, to recharge their energy, and be inspired by a community of like-minded women leaders, sponsors, and allies.

The data is clear, female technology entrepreneurs are outnumbered and underfunded and we need that to change.

What can enterprise leaders do to help? Here are  five ideas:

  1. Investigate – Look for places within your supply chain where women-led suppliers are under-represented.  Examine your application process for requirements that may not be inclusive.
  2. Analyze and Take Action – Measure the mix of women in your tech communities and create practices and norms that encourage women to feel welcomed, valued and involved.
  3. Seek Broad Support – Look for support from across your company’s communities. The women in your organization should not be the only ones to bear the burden of driving the fixes we need. Get everyone involved, and set-up women in the company to be strategic advisors and mentors.
  4. Share the Voice of Women – Ensure the female perspective is shared in your feedback systems and deliberately reach-out to women-led communities to include their point of view.
  5. Go Beyond – Sharing advice and mentoring women in your organization is important. But for greater impact, create true pathways for women business decision makers to take active steps toward engagement with your organization and business opportunities.

I can’t wait to speak with all of you who are attending the Women in Cloud Summit. I’m excited to hear your stories, learn from your journey, and get ideas about how we can make things better together.  I’ll be joined by other industry leaders who share my passion and energy for helping female entrepreneurs step into the cloud opportunity.

If you haven’t yet registered for the event, here’s the link to reserve your spot.  Tell your friends, colleagues, leaders, investors, communities.  Let’s take the time to make this investment in ourselves together.


#WomenInCloud #SheSoars

Credit: Gavriella Schuster

[OPPORTUNITY] Transform people’s lives by teaching technology course with LinkedIn Learning

We are so excited to partner with Linkedin Learning to provide an opportunity for Women In Cloud Network to create technology courses. Are you an experienced technology professional with a passion to teach and share your expertise? If you have the knowledge to share, Linkedin Learning is ready to partner with you. Linkedin Learning team is ready to collaborate with cloud computing professionals to create video training courses to address the rapidly-growing audience.

LinkedIn is active in many facets of the Women In Technology movement, and LinkedIn Learning is working hard to realize diversity among our hundreds of instructors reflective of the real world.

They have got a platform & audience; they would love to help boost your voice and your position of leadership in the world’s tech communities so that others can follow. That’s one way to make a difference, together, in the work we do every day.

If your skills lie in one of these areas and you’re excited to share your knowledge with others, it is time to get connected with them!

  • Cloud infrastructure administration
  • Cybersecurity principles
  • Infrastructure architecture
  • Security architecture
  • Cloud migration best practices
  • Experience in an AWS, Azure, or GCP cloud environment

If you’re interested, please send an email with a little bit of information about yourself (including a link to your LinkedIn profile if you have one), and the tech topic area you want to teach others about, to

[Please note: this is not a full-time, staff position. It is a part-time, contract position creating tech training video courses for our online learning platform.]

About LinkedIn Learning

LinkedIn Learning develops online learning courses on tech, business, and creative topics by some of the best experts in the world.

Some of our instructors are well known right now. Others are tomorrow’s community leaders.

And we believe the diversity of the world’s population needs to manifest in the experts we partner with.

At LinkedIn Learning, we believe in connecting people to opportunity by sharing knowledge. With millions of LinkedIn members, your voice and expertise can make a difference.

Thanks for what you do.

Calling All Volunteers! Women In Cloud Second Annual Summit

We are accepting applications for enthusiastic and energetic volunteers for the second Annual Women In Cloud Summit.

Being a WIC volunteer allows you to:

  • Learn the insider’s perspective about what it takes to produce a large-scale summit with C-Level executives, entrepreneurs, and intrapreneurs.
  • Meet today’s leaders and network at the Welcome Reception
  • Earn volunteer credit hours through a meaningful advancement to women and the future of the technology industry
  • Work with other up and coming people in the industry and make connections for long after the event

Key Qualities of the Ideal Women In Cloud Volunteer:

  • Reliable and Committed
  • Energetic
  • Team Player
  • Strong Communications Skills
  • Self Motivated
  • Contributing Member


There are a number of benefits that are included when you become a volunteer:

  • Free ticket
  • Access to prevent networking with sponsors and speakers
  • Acknowledgment of your contribution
  • Swag Bag
  • Attend opening and closing keynote sessions
  • Special discount code for your network – 15% off ticket – WICVOL2019


Schedule Commitments

  • Volunteer Orientation – Zoom Call: January 12th – 11 to 12 am PST
  • Welcome Reception / Pre-Event Cocktails – Bravern: January 25th – 4 to 8 pm PST
  • Day of Summit Volunteering – Full Day commitment: January 26th – 7:30 am – 7 pm PST

Available Areas of Volunteer Interest:

  • Registration
  • Breakout Rooms
  • Ushers
  • Speakers Support
  • Booth Support
  • Media Support
  • Social Media Support
  • General Support

Promotion to your network
We will provide a guide to share information about the event to your network, including the following:

  • Email & Social Media Copy
  • Photos & Video Content
  • Blog Submission Opportunity


Don’t miss out on this great opportunity!
Complete our Volunteer Sign Up Form to sign up to become a volunteer today!


Celebrating Women in Cloud: Charting the Route for Fellow Female Leaders By Kelly Browning

The cloud has officially touched almost every aspect of the business: from infrastructure and AI to mobile workforces and social impact. We hear about major industry trends, technologies, and M&As, but what we don’t often hear about are the women in the workforce that are powering these technologies and organizations.

I’ve been working in the Cloud Computing community for the past 2.5 years and while the technology advancements and latest startups are constantly changing, one thing has remained the same: the amount of women in the industry who are highlighted is nowhere near their male counterparts who are touted as industry experts, thought leaders, and keynote speakers. Attend any tech conference or industry trade show and guaranteed it’ll be the one place you’ll ever go where the line for the women’s restroom is shorter than the men’s. Great for us at the time, but not as great for the overall industry in the long run.

So how do we address this ongoing issue? By coming together and sharing our stories, experiences, insights, expertise, and advice to lift each other up and give voice to those who wouldn’t otherwise be heard.

BrightTALK has done this by launching an online Women in Tech community where we’ve partnered with the Women in Cloud initiative to help provide a platform for these conversations. Since it’s inception in November 2016, we’ve grown the community to over 18,000 subscribers.

Check out some of the sessions hosted on BrightTALK here:

The Women in Cloud Summit is another fantastic way of addressing and closing the gap between female and male leaders in the industry. It’s a once-a-year opportunity to come together and hear from the top women in Cloud Computing on how they’ve gotten to where they are today and what both men and women can do for future generations of women in technology.

Whether you’re looking for a mentor/mentee relationship, how to stay ahead of the technology curve in this fourth industrial revolution, network with like-minded professionals or learn a new skillset, there’s something at the Women in Cloud Summit for everyone.

Register here to join us in January and play a key role in supporting the Women in Cloud community.


Please connect with Kelly Browing to explore mutual opportunities!