When COVID-19 hit last year, Senator Patty Kuderer asked, “How are the WIC founders doing and is there any meaningful data to share with legislators? And how will you be serving the new landscape?”

After talking to WIC Board of Directors and the Board of Advisors we commissioned COVID-19 Impact Survey to understand the state of the ecosystem and also impact on businesses. 

When we saw the data, we were devastated with the results and it was much worse than we had anticipated. The report indicated that the average loss of revenue in the next 24 months, across women tech entrepreneurs surveyed expanding 16 industries, is $500 thousand to $1 million per company. An additional $1 million to $5 million per company is expected in opportunity loss over the next three years. 

Women entrepreneurs face many complex challenges in setting up, growing and sustaining their tech businesses. 

Gender stereotypes, a lack of access to finance and complex societal threats like political instability, enormous uncertainty and a range of different barriers can prevent women’s businesses from thriving. It is particularly striking that the majority of women reported that the impact of the COVID-19 pandemic was the single greatest challenge they had ever faced.

In partnership with M12 Ventures, they commissioned a second edition of COVID-19 research to understand the comparison and see if something changed or if it is getting worse. 

What did the 2021 Edition OF COVID-19 research reveal?

Respondents of the survey in 2021 reflected those who responded in 2020, companies serving small-to-medium sized and enterprise level businesses, as well as nonprofit and public sector organizations, serving a wide breadth of more than 15 industries.

DOWNLOAD THE 2021 EDITION of COVID-19 RESEARCH MATERIALS

Recommendations: What’s Next?

While the outlook moving forward in a post pandemic world isn’t completely grim for women technology entrepreneurs and their businesses, many organizations and individuals will not be able to recover from the severe impacts alone.

In order to support the recovery needs for women technology entrepreneurs and their businesses, Women in Cloud has created a number of turn-key events and initiatives.

Solutions: Taking Action to Unlock Economic Opportunities

Get Introduced – 70% of women entrepreneurs in our network stated their #1 request was a warm introduction to an advisor, leader or mentor who can transform the trajectory of their career through the power of collective access and action. A streamlined platform to facilitate warm introductions between women in tech and potential clients, sponsors, mentors and advisors that allows women technologists easy access to WIC’s large and growing network of industry leaders, driving connection and collaboration. Request a Warm Introduction Today

Fortune 100 Lunch and Learn Sessions – Women in Cloud intends to double down on Fortune brand representation and engagement through a number of initiatives to facilitate relationships between women technology professionals and Fortune100 companies. #WICxFortune100 Lunch & Learn series is a networking experience designed to open the doors for leading fortune companies and brands to connect with technology business builders. Apply today to attend

WIC Microsoft Cloud Accelerator – An immersive 6 month program to assist women-led tech companies to co-build, co-market and co-sell with Microsoft and their distribution channels to help women in tech win enterprise opportunities, get access to Azure credits, an advisor community and a global stage to showcase their solutions. Secure Your Spot at the next Cloud Accelerator Open House

WIC Digital Academy – A digital learning initiative offering courses designed for anyone who wants to break into the world of enterprise sales to support women entrepreneurs in the development of skills for marketing and selling of cloud solutions in an enterprise environment. Get started with the Winning & Keeping Enterprise Contracts Course today

WIC Solution Marketplace – A one-stop shop for technology solutions and services for the mid-to-enterprise market, created, owned and operated by women entrepreneurs, creating an easy way for businesses to find and source women-led technology solutions. Here, buyers can easily find a variety of enterprise-ready solutions, special offers, and ability to schedule demos. Get started & Submit Your Solution today

Resources: Tools to Keep Handy

Here is how you can help the entire community and get involved.

Share this report with investors, policy makers and corporate executives. Understand how they can advance economic access. If they don’t have answers, suggest or recommend Women in Cloud as an economic development solution to accelerate sustainable growth.

Thank you to our partners on this initiative, M12, Arielle for Africa, Black Channel Partner Alliance, Hello Alice, Founders Live, The WIT Network, IAMCP, UN EQUALS, and Microsoft Alumni Network.

On June 18th, 2021, Google partnered with Women in Cloud to host the “Fortune 100 Lunch and Learn Series”. This event connected female founders and entrepreneurs of cloud-based companies with key leaders from the industry—while placing an emphasis on inclusivity and empowerment. Through a power panel, cloud solution showcase, and roundtable experience with Google advisors, attendees learned how to conduct business with Fortune 100 companies.

Google has a strong commitment to diversity, equity, and inclusion. In March, they announced partnerships with several organizations—including Women In Cloud—to support the rise of women in the technology industry. Google’s role in these partnerships is to host educational events, supply technical content for training programs, mentor, provide financial support, and provide Google Cloud developers who will speak at conferences. They made strides towards these goals when they sponsored the #CloudJobs Recruitment Lounge at the Women in Cloud International Women’s Day Summit and co-hosted the #ChooseToChallenge Power Panel. The Lunch and Learn series aimed to build on these foundations by assisting entrepreneurs in their journey to create economic impact.  

In addition to their external efforts, Google employees demonstrate the company’s internal commitment to supporting women entrepreneurs. Jeana Jorgensen—senior director and product marketer at Google Cloud—is a pioneer for the empowerment of women in tech. As the power talk panelist at the “Fortune 100 Lunch and Learn Series”, Jorgenson facilitated access by sharing the “Trifecta Approach to Building Strategic Relationships with Google”.

According to the World Economic Forum, addressing gender inequality post-pandemic will be substantially more difficult than it is today. Intervention in the present is more pressing than ever—which is why companies must ensure that diversity, equity, and inclusion are key pillars in their plans for recovering from COVID-19. Google’s pledge to this movement comes at a crucial time and serves as a role model for other corporation’s role in the empowerment of women in technology.

Learn More:

#WICxFortune100 Lunch & Learn Series is an intimate and curated networking experience designed to open the doors for leading fortune companies and brands to connect with technology business builders. This intimate learning series offers a space to learn about how to do business with Fortune companies, understand their company culture, and get access to decision-makers and procurement officers.

Redmond, Washington: Women in Cloud, an economic development organization is delighted to announce a strategic partnership with Women in Alliances to accelerate the representation and growth of women in the technology channel. 

Women in Alliances is a free, inspirational group for female alliance and partnership managers with a goal of helping group members develop both their personal and professional profiles, as well as provide practical help for aspiring female alliance managers. Women in Alliances is a part of  Alliance Best Practice Ltd (ABP), a strategic alliance research and benchmarking consultancy based in the United Kingdom. 

“What makes Women in Cloud powerful is our community. By sharing our stories, we inspire innovation. By leveraging our networks, we create new opportunities for women. I strongly believe in the power of strategic collaboration to drive collective action for economic access. Our partnership with Women in Alliances will help to develop our community and further inclusion and representation in the technology industry,” said Chaitra Vedullapalli, President and Co-Founder of Women in Cloud. 

Women in Alliances is delighted to partner with Women in Cloud because we share so many of the same ideals and ambitions.  We both want to help women in alliance and partnership roles to realise their full potential in both their personal and professional roles.  We aim to do this through networking, knowledge sharing and active mentoring.  We are particularly grateful to Women in Cloud for providing us with a state of the art professional membership platform which we can leverage to enhance our membership experience,” said Mike Nevin, Chairman of Women in Alliances.

The partnership between the two organizations will be mutually beneficial and will contribute to Women in Cloud’s mission: to generate billion dollars in economic access for women in technology to build an inclusive economy. 

For further information please contact vibhac@womenincloud.com

The #empowHERaccess Inaugural Awards celebrates the achievements of 8 winners who facilitated economic access and recovery for women affected by the COVID-19 pandemic and recognizes the contributions to the cloud ecosystems made by both individuals and organizations. The awards are supported by corporate and private brands such as M12, IBM, Microsoft, Accenture, Boeing, Insight and others.Seattle, Washington– According to McKinsey, centering women around economic recovery efforts would grow the global GDP by an estimated $13 trillion, or 16 percent, by 2030 — because when women thrive, so do their families and communities. A report from Kaspersky published in January found that roughly half of the 6,500 women surveyed believed that the pandemic had hurt them professionally.

The #empowHERaccess digital advocacy campaign seeks to raise awareness about the magnified impact of COVID-19 on women, promote stories of women’s professional resilience, especially in technology entrepreneurship, and accelerate economic recovery.

The #empowHERaccess Inaugural Awards celebrates the achievements of 8 winners who facilitated economic access and recovery for women affected by the COVID-19 pandemic and recognizes the contributions to the cloud ecosystems made by both individuals and organizations. The awards are supported by corporate and private brands such as M12, IBM, Microsoft, Accenture, Boeing, Insight, Consulate of Canada and Meylah. Over 100 applications were submitted and 26 were chosen as finalists for 8 awards.

Winners were announced in a virtual awards ceremony on July 16, 2021 at the #WICxInspire 2021 event, hosted by TEDx speaker and entrepreneur Patti Dobrowolski, along with board advisor and M12 executive Catherine Mulachy.

Commendations for transformative industry achievements to increase access for women included the IBM Supplier of the Year Award, Accenture: Innovative Partnership of the Year Award, Microsoft Digital Transformation of the Year Award, M12: Outstanding Leadership Award and Insight Cloud Solution of the Year Award and Meylah Cloud Deal of the Year Award. Women in Cloud also honored two impactful community partners with the Advisor of the Year Award and Investor of the Year Award. The #empowHERaccess Award Ceremony, which took place on July 16th at the #WICxInspire event, awarded eight leaders who facilitated economic access and stable recovery to women in tech.

#empowHERaccess Inaugural Award Winners 2021: 

Accenture: Innovative Partnership of The Year AwardMicrosoft: Digital Transformation of the Year AwardM12: Outstanding Leadership AwardInsight: Cloud Solution Of the Year Award
Sonya Shorey, Invest Ottawa | Vice President, Strategy, Marketing and CommunicationsKathy Durfee, TechHouse | CEO & FounderSara Menker, Gro Intelligence | CEO & FounderSheffie Robinson, Shamrck Education | CEO & Founder
WiC: Advisor of the Year AwardMeylah: Cloud Deal of The Year AwardIBM: Supplier of the Year AwardWiC: Investor of the Year Award
Lisa Opoku, Goldman Sachs | Partner, Chief Operating Officer of EngineeringKaren Fassio, Microsoft | Director, WW Partner MarketingChristine Puccio, F5 | VP, Global Cloud AlliancesSharon Vosmek, Astia | CEO

“The winners of the #empowHERaccess Awards understand that the roadmap to generating infinite economic access is driven by sustainable collective action. Our winners are thought leaders, innovators, and champions of change, and we are proud to be able to celebrate their achievements and work through these awards,” said Chaitra Vedullapalli, CEO and Co-Founder of Women in Cloud.

The #empowerHERaccess Awards will return in 2022, with nominations set to open in January 2022. To learn more about the award winners, please visit the winner page at https://www.womenincloud.com/empowheraccess-inaugural-award-categories/

About the #empowHERaccess Digital Campaign:

#empowHERaccess is an annual digital advocacy campaign by Women in Cloud to generate greater economic access for women in technology. Launched in 2020, the campaign has reached over 600,000 women all around the world. The 2021 #empowHERaccess campaign is bringing together a number of facets to better understand the global crisis this pandemic has created for women entrepreneurs, and celebrate the many stories of pivots and perseverance.

The #empowHERaccess Inaugural Awards recognize the contributions to the cloud ecosystems made by both individuals and organizations, supported by corporate brands such as M12, IBM, Microsoft, Accenture, Insight and Meylah.

For more information, visit: https://www.womenincloud.com/empowheraccess-campaign/

Drum Roll! What a fantastic recognition of contributions made by Women In Cloud Entrepreneur’s.

‘1$ Billion in Economic Access by 2030’; that is the audacious goal Women in Cloud is in pursuit of. With the Women in Cloud Accelerator, $80 Million has already been generated towards that goal which aims to contribute to the UN Sustainable Development Goals.

The Women in Cloud Microsoft Cloud Accelerator has had an immense impact in the technology industry. Over the last three years, we have had five cohorts, with over 55 entrepreneurs who have contributed to building an inclusive economy.  Women In Cloud’s Microsoft Cloud Accelerator is an immersive 6-month program to assist women-led tech companies to co-build, co-market, and co-sell with Microsoft and their distribution channels. This program is designed to help you win enterprise opportunities, get access to Azure credits, an advisor community, and a global stage to showcase your business.

The Insight Success Magazine has recognized the Women in Cloud Accelerator and the entrepreneurs who graduated from the Accelerator and went ahead to make an impact in society. The “Top 10 Most Successful Women in Cloud Entrepreneurs” Edition honors 10 women entrepreneurs from the technology industry who are shaping the future of the industry with their unique solutions.

Checkout the Top 10 Most Successful Women in Cloud Entrepreneurs 2021 featured on Insight Success magazine.


Women In Cloud Entrepreneurs in Cloud Computing Market.

We at Women in Cloud are excited to share this news and are proud to announce the following Top 10 Most Successful Women in Cloud Entrepreneurs; 

A seasoned entrepreneur who has founded four successful companies in the Home Improvement and Retail industry, and is a pioneer of leveraging technology to optimize business processes and strategies to accelerate growth. Kristen is a leader within the women in the technology community, as a board member for The Beyond Project, and advisor to Women In Cloud.

Cathy Light is a serial entrepreneur and organizational consultant who has helped countless global corporate clients achieve business results by transforming workplace culture and building teams that thrive. Her most recent venture, Liderança Group, introduced a unique, metrics-driven roadmap for driving Diversity, Equity, and Inclusion (DEI) in the workplace, helping leaders identify opportunities for improvement, elevate conversations around diversity and inspire change.

With over 28+ years of worldwide IT, telecommunications, food and agricultural, and supply chain experience. From setting up production lines across the world for telecommunications to sourcing ingredients from the Americas to Asian countries. Traveling while delivering projects beneficial for the supplier and customers in over 4 continents, Martha dealt with both small and industrial size stakeholders or suppliers, government entities, and sophisticated buyers.

Allie’s passion for talent management has spanned her twenty-year career. Although her career started with nationwide companies, Allie’s recent focus is helping small business owners master their talent management. She has experience in all things human resources related for companies from one employee to 80,000 employees. Allie is a Chartered Professional in Human Resources (CPHR) with CPHR Alberta and a Registered Professional Recruiter (RPR) with the Institute of Professional Management.

Gail Mercer-MacKay is the proud founder and Chief Storyteller at Mercer-MacKay Digital Storytelling, an organization focused on creating amazing content and closed-loop marketing campaigns for technology firms. With double-digit growth year-over-year, the Mercer-MacKay client list includes many of the world’s leading technology organizations.

A renowned expert in her field, Geneviève Desautels, MBA, CRHA, MCC worked for 16 years in human resources in SMEs and large private and public companies. In 2010, she left Hydro-Québec to start her own professional practice which would focus mainly on the development of authentic and conscious leadership skills and abilities.

Kiyeon Nam is an award-winning inventor, fashion designer, and the Chief Executive Officer of B’ZT® (Beacon Zone Technology) and S’HUG (Sweater Hug).  B’ZT is the world’s first Smart Clothing pre-embedded with a machine washable smart chipset, which is created to prevent vulnerable individuals from going missing.

Nehal Mehta is an artist, mathematician, statistician, tech engineer, and cyber solutions inventor helping the world realize digital transformation dream through her efforts in cybersecurity, social and cultural involvement, and giving back to the community through her leadership efforts. She works with SMBs and Enterprises, helps them upgrade their cyber readiness, and provides usable security solutions through her user-centric cybersecurity research and innovations.

Donna Conroy, MS is an accomplished founder and CEO with extensive scientific experience including clinical microbiology and pharmaceutical sales and marketing. While in the corporate environment, she launched three drugs into the marketplace with great success. Throughout her career, Donna has focused on two passions: translating complicated science to understandable and usable insights and building work environments that support women - especially working mothers, a mission close to her heart.

Sarah Haggard is a proven business leader who has led multiple start-up initiatives within her decade-long career in product marketing at Microsoft, raising $40M to scale her last business. Expert in P&L management, enterprise software, and GTM strategy, Sarah’s tenacity and drive for results led to her being widely recognized as a turnaround expert and new business incubator.

We congratulate the entrepreneurs for their continued effort to build an inclusive technology industry and paving a path for the future generation of women to make their mark in technology. 

Check out their solutions in the Women In Cloud Marketplace.